About Follow

Follow exists so retailers and agencies can connect every commerce system, own their data in one place, and send it wherever the business needs it next.

Timeline

• KlavX — Early chapter: proving deep Lightspeed and Klaviyo connectivity for serious retail teams.
• Gather — Product era focused on the “bridge” experience for agencies managing mixed stacks.
• Follow — Today: one platform for all connections, normalized e‑commerce data, and flexible activation — after new ownership and a ground-up upgrade.

The marketing site is intentionally about Follow only — what we ship now — while this page preserves context for partners and long-time customers who knew us by earlier names.